Is pay-per-click costs playing hardball with your advertising budget? Now you can learn how a New York City marketing company uses Google Adsense to subsidize and reduce pay per click costs by one third! Advertising rates keep going up and PPC is no exception. As keywords become more popular the bidding can go sky high and knock your budget right out of the ballpark.
In case you haven't entered the wide, wide world of pay-per-click (PPC) advertising yet, here's a quick primer. PPC is probably best known to you simply as, Google Adwords. There are other PPC options available besides Adwords, but for most people PPC advertising begins there.
Let's presume you already have a PPC budget and someone at your company is already responsible for monitoring keywords and keeping the costs down. With so many keywords bidding at five, ten, fifteen dollars or more, per click, chances are your PPC expenses are often shooting through the roof!
What that NYC firm discovered was that they could offset their pay-per-click expenses by allowing Adsense to display content related Adwords' ads on their website. By embedding a simple code into their site, the company webmaster was able to turn their static company site into an ancillary revenue stream that generates enough income to help them reduce their PPC costs on their own Adwords campaigns.
Simple answer. They get paid to run the ads. They get paid when people click through. Unlike affiliate programs where a publisher may only get paid if someone clicks through and buys something, running Adwords on a site brings in money whether those 'click throughs' buy something or not. Let's face it. You've already probably been on the 'expense' end of the PPC game. So why not do what smart companies are doing and get in on the 'revenue' stream side?
So how does running Adwords' ads, through Adsense, actually pay you? Since you're already familiar with PPC, think of it this way. When you run an pay per click ad campaign, you pay for each click, right? So do all of the other advertisers out there. By allowing Google to runs content related ads on 'your' site, you'll basically be pocketing a fraction of other advertiser's costs every time someone clicks through off of your site. Think of it as a small finder's fee.
Plus it's free to signup with Google Adsense. There are a few rules to keep in mind. The program isn't for 'individuals', it is only for businesses. Also Google must approve each publishing site manually. If your site contains pornographic content you can forget about getting Adsense on your site. Likewise, if you already use a competing pay per click type ad program on your site you'll have to get rid of them before being approved by the search engine giant.
That New York City marketing company used Google Adsense to subsidize and reduce pay per click costs by one third by using all of the tools available through the program. There are smart ways to make increased revenue by adding search to your site through the program and by requesting higher bidding ads. Using this web marketing strategy isn't necessarily a 'secret' because it's been around for a while. But if your company isn't taking advantage of a 'free' revenue stream, then you might want to review how much your spending now and how your PPC budget can be cut using Adsense too!
In case you haven't entered the wide, wide world of pay-per-click (PPC) advertising yet, here's a quick primer. PPC is probably best known to you simply as, Google Adwords. There are other PPC options available besides Adwords, but for most people PPC advertising begins there.
Let's presume you already have a PPC budget and someone at your company is already responsible for monitoring keywords and keeping the costs down. With so many keywords bidding at five, ten, fifteen dollars or more, per click, chances are your PPC expenses are often shooting through the roof!
What that NYC firm discovered was that they could offset their pay-per-click expenses by allowing Adsense to display content related Adwords' ads on their website. By embedding a simple code into their site, the company webmaster was able to turn their static company site into an ancillary revenue stream that generates enough income to help them reduce their PPC costs on their own Adwords campaigns.
Simple answer. They get paid to run the ads. They get paid when people click through. Unlike affiliate programs where a publisher may only get paid if someone clicks through and buys something, running Adwords on a site brings in money whether those 'click throughs' buy something or not. Let's face it. You've already probably been on the 'expense' end of the PPC game. So why not do what smart companies are doing and get in on the 'revenue' stream side?
So how does running Adwords' ads, through Adsense, actually pay you? Since you're already familiar with PPC, think of it this way. When you run an pay per click ad campaign, you pay for each click, right? So do all of the other advertisers out there. By allowing Google to runs content related ads on 'your' site, you'll basically be pocketing a fraction of other advertiser's costs every time someone clicks through off of your site. Think of it as a small finder's fee.
Plus it's free to signup with Google Adsense. There are a few rules to keep in mind. The program isn't for 'individuals', it is only for businesses. Also Google must approve each publishing site manually. If your site contains pornographic content you can forget about getting Adsense on your site. Likewise, if you already use a competing pay per click type ad program on your site you'll have to get rid of them before being approved by the search engine giant.
That New York City marketing company used Google Adsense to subsidize and reduce pay per click costs by one third by using all of the tools available through the program. There are smart ways to make increased revenue by adding search to your site through the program and by requesting higher bidding ads. Using this web marketing strategy isn't necessarily a 'secret' because it's been around for a while. But if your company isn't taking advantage of a 'free' revenue stream, then you might want to review how much your spending now and how your PPC budget can be cut using Adsense too!
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Learn about the benefits of including an excellent New York City Marketing Company in your growth strategy today! When you use professionals with knowledge and expertise that have the best web design New York City offers, you can begin building a thriving business fast and easy!
