By MaryMay Braun

Promotional padfolios are increasingly becoming more popular at meetings. Probably because they have everything needed tucked neatly inside, yet easily accessible. Even more eye-catching is the padfolio that has the company's brand right there on the front. What a way to help people be organized and advertise at the same time.

These organizers have a variety of features. Most of them include a writing pad, a pen holder, and pockets. Some have an identification window for your own business card. You can get them with a pocket calculator. The ones that are designed for the more 21st century crowd have holders for flash drives and electronic personal organizers.

Leather and vinyl are the most common materials on the exterior. Occasionally, outer covers may be made from cloth, polypropelene or PVC. The leather ones are also distinguished by varying types of leather such as cow-hide, pebble grain, and napa. They have options for closure as well. Some close with zippers, some with velcro and some close using snaps or magnets. They are available in a variety of colors.

How can a company boss use these organizers? One option is as an advertisement of the business. These useful gadgets make great promotional items for potential clients. The company name gets advertised and the client is provided with a handy case. Giving them as gifts to the employees of the company helps the employees stay organized as well as have the materials ready for the meetings. In addition, the logo is viewed by other people whenever they are used outside of the office.

Where can you find them? Office supply stores and promotional items companies are the most common retailers. The cost will vary depending on how few or how many features are added one. The most basic type, with a pad of paper, pen loop, and pockets, will be less expensive than the deluxe models with all the features. Price is also determined by the type of material used to construct the exterior.

They are amazingly functional. Because everything is in one place, the hassle of organizing items is removed. Carrying all the things you might need at a meeting is cumbersome and disorderly because paper, pens, calculators and business cards are all different sizes and shapes. In one neatly organized unit, all these pieces will fit properly and simplify going to a meeting.

Using them as a promotional tool just makes sense as a marketing strategy. Typical promotional products such as pens, coffee mugs, and t-shirts get very limited exposure as compared to these handy organizers. They are larger than a pen so the emblem will be seen from a distance. Because there are multiple uses for one, it will be carried to more places than just a business meeting. The owner might have items stored in the pockets that he or she needs at the bank or post office. They could use the notepad to jot down things in many other places outside the office. Every time they are pulled out, the company logo is shown, potentially generating more business for the company.

Promotional padfolios not only publicize your business, but they also make a great tool for the user. By putting a company's logo on the cover on a padfolio the stage is set for more business. The functionality of these organizers lends itself to multiple uses in a variety of settings. People need paper and pens at different times and in different places. Why not provide them with the materials, but with the company's name on the front?

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