By John McKensie

Make your business stand out by taking advantage of several different things. Primarily, you need a solid and informative business website that can represent your company. Once upon a time you could rely on an ad in the Yellow Pages to attract attention for your business, but this is no longer the case. More and more people are now getting online and doing a quick Google search in an attempt to find businesses they need.

Why the change in trend? For starters, it only takes a few seconds to do a quick Google search, much quicker than flipping through a phone directory. Following that, there's the amount of information derived. There's very little information about any business in a printed ad, but a website can tell a potential customer a lot about a business. For most offline businesses, having a website is no longer just an optional extra, it's an integral part of keeping their business afloat and getting new customers.

Then, there are business owners who want to go beyond the simple website, to offer their clients and customers more valuable tools and information, and to assist their own smooth running, by making their own metrics easier to understand and thus more valuable. It is here that online dashboards and web application developments can help.

Online dashboards are useful tools for those who keep data in spreadsheets or on databases, but don't have any real way of gaining meaningful analyses from the data stored. They are able to take the data from online forms, databases, or spreadsheets and transform it into meaningful, graphical form, making it easier to interpret. This provides instant and visual tracking of metrics, and allows data to be instantly meaningful to the viewer.

Web application development is another growing field that can benefit businesses, both large and small. These web based programs are available online, to all members of the business who need to use them, and can make business operations run more smoothly and efficiently. Examples of web applications include calculators, analytical tools, webmail, document editors, survey tools and various other types of application which may be needed to be used by several members of an organisation.

While some such web applications are relatively simple, others are quite complex, and need to be custom designed for the individual needs of a particular business. These web based applications are in many ways more useful than traditional software applications, as they can be used on any type of computer, and will be easily integrated into any particular business.

Such web applications are also able to be accessed from any computer, anywhere, as long as there's an Internet connection available. This makes it possible for employees working from home or on business trips or whatever, to be able to access the applications. Another huge advantage of a web based application is that there are no software or hardware conflicts with various computing platforms. When computer systems are upgraded, there's no need to upgrade the software, and if the web application does need to be upgraded or modified, there's no need to upgrade on each individual workstation.

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