By David Thomas

For casinos looking to attract more patrons and put some variety into their lineups, regular comedy night shows can be the perfect addition.

There's an added benefit to be had as well. Comedy shows are much less expensive than some other large-scale shows to produce. A comedy show is a very cost-effective entertainment option.

Don't think you have to use nationally known comedians for your comedy night to be a success. You can have a great show with 2 comedians, running 90 minutes of material. Regional comedians who are headliners at resorts and comedy clubs, or comedy tour shows, are a nice choice.

This can be a huge draw, especially for patrons who aren't normally casino-goers. You'll find an influx of 25-55 year old patrons, with just a little promotion and word-of- mouth.

Most importantly, these new patrons will want to check out the rest of the amenities at the casino. They'll try out the restaurant, have a drink at the bar, check out the gaming tables. All of this contributes to business.

Plus, patrons who would normally be coming in for gaming find comedy shows to be a nice break. A comedy show is a 90 minute intermission when they can laugh and relax. Then they can return to the gaming tables refreshed.

In the Midwest, casino comedy nights are becoming especially popular. In this area of the country, many casinos are in areas that don't have comedy clubs. Comedy night at the casino is often the best opportunity for local residents to come see a comedy show. Plus, a casino draws in "big city" entertainment that they otherwise might not get to see.

If it sounds like a comedy night might be a good addition to your casino's lineup, the key thing to remember is to go to a reputable and established comedy booking agency. Be sure to book through a company that is familiar with your region, and that knows the audience you hope to attract.

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