Gone are the days when the maxim that ruled the healthcare industry was "Build it and they will come", under the impression that that if people knew where services were located they would find their way to the clinics.
In post liberalization India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand. With the government permitting 100 per cent foreign direct investment (FDI) in the health care industry, there is a deluge of private players in the Indian Healthcare market today. This fact has dramatically changed the facade of healthcare marketing and communications in India.
Take for example the hospitals, there is a wide variety of services (that are not just medical) on offer for the patient. From in-house multi cuisine restaurants, swimming pools, walking tracks, indoor games facilities, libraries and play areas to travel desks that arrange sightseeing tours and shopping for patients, you name it and they have it, all in a bid to woo more and more patients. Hospital promotions take on the form of Public Relations, VIP and visitor hospital tours and walk in exhibitions, loyalty and outreach programmes, support groups etc.
Similarly the pharmaceutical industry is going overboard in its attempts to appease the two routes that they have to reach out to the end consumers- doctors and pharmacists. For retailers it is boom time as they get free supplies of medicines, expensive gifts, holiday trips and also huge margins for promoting and selling particular brands at their outlets. With doctors the gifts, incentives and schemes are getting wilder by the day. The trend is to customize the gift to the doctor so that the pharmaceutical company actually meets a relevant need of the doctor rather than flooding him with things that he throws away or hands over to others. Taking examples of customized gifts it could be admission of a doctor's child to a reputed school or even the reimbursement of shopping bills. All in an attempt to get a better hold on this indirect consumer.
Among the many drawbacks in the healthcare system, various strategies are now made available to be able to operate more effectively. One problem is the scheduling system of shifts and workload in an institution. Now, there is a Medical Software Schedule called ScheduleVIEW that enables you to skip the hassle of organizing shifts and workload. For more information, just click on the link above.
There are many strategies to save time by proper scheduling, but nothing makes sense unless you are using it efficiently.
Scheduleview has an Service Scheduling Software that replaces them all with efficiency, convenience, and reliability.
In post liberalization India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand. With the government permitting 100 per cent foreign direct investment (FDI) in the health care industry, there is a deluge of private players in the Indian Healthcare market today. This fact has dramatically changed the facade of healthcare marketing and communications in India.
Take for example the hospitals, there is a wide variety of services (that are not just medical) on offer for the patient. From in-house multi cuisine restaurants, swimming pools, walking tracks, indoor games facilities, libraries and play areas to travel desks that arrange sightseeing tours and shopping for patients, you name it and they have it, all in a bid to woo more and more patients. Hospital promotions take on the form of Public Relations, VIP and visitor hospital tours and walk in exhibitions, loyalty and outreach programmes, support groups etc.
Similarly the pharmaceutical industry is going overboard in its attempts to appease the two routes that they have to reach out to the end consumers- doctors and pharmacists. For retailers it is boom time as they get free supplies of medicines, expensive gifts, holiday trips and also huge margins for promoting and selling particular brands at their outlets. With doctors the gifts, incentives and schemes are getting wilder by the day. The trend is to customize the gift to the doctor so that the pharmaceutical company actually meets a relevant need of the doctor rather than flooding him with things that he throws away or hands over to others. Taking examples of customized gifts it could be admission of a doctor's child to a reputed school or even the reimbursement of shopping bills. All in an attempt to get a better hold on this indirect consumer.
Among the many drawbacks in the healthcare system, various strategies are now made available to be able to operate more effectively. One problem is the scheduling system of shifts and workload in an institution. Now, there is a Medical Software Schedule called ScheduleVIEW that enables you to skip the hassle of organizing shifts and workload. For more information, just click on the link above.
There are many strategies to save time by proper scheduling, but nothing makes sense unless you are using it efficiently.
Scheduleview has an Service Scheduling Software that replaces them all with efficiency, convenience, and reliability.
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Discover how to use this tool for your convenience and how your business or your office can save time by using it. -Go here: Service Scheduling Software or here Appointment Book Software
