By Adriana Noton

In today's economy businesses no longer only have to deal with local competition. Today's global community has made competition among businesses fiercer. This is why more and more small and large companies are turning to business intelligence to increase their efficiency.

This technological intelligence is a method implemented by computer technology in order to organize relevant information. This information is organized for easy access. Data sourcing plays a major role in this process. This is the process of gathering information such as documents, websites, tables, and the many other sources of data which is then stored electronically.

Once the data in question has been collected, it is then analyzed. This analysis process takes place in order to help make important business decisions. The outcome will assist with forecasting the pulse of business trends and movements. It will break down information that was otherwise hard to understand. Depending on the type of information that is being analyzed, different theories will be put in place.

When the information is getting analyzed, irrelevant data is filtered. The information that is left is put in relevant context to the business environment it is in. This means that it is summarized in terms of economic policy, market forces and other factors that may have an impact on your business.

When the information is gathered and sifted and then analyzed, a plan of action is created. This plan of action revolves around steps that can be taken that will help management make important decisions. This is basically the function of business intelligence. It helps management form plans of action by summarizing the risks and benefits of taking certain decisions.

This technology is in place to help companies and their staff make the right important decisions. This technology will help warn of major events such as business mergers, the pulse of the market and even poor employee performance. These factors are all presented to management in order for someone in a decision-making position to make choices that will boost sales and improve customer satisfaction.

Theoretically, business intelligence seems like a great tool. In the real world, in order for this technology to succeed it needs support of human personal. Project management has to oversee this technology in order for it to work correctly.

A clear vision has to be in place for this technology as well. Management has to oversee, as well as support, personal using this technology. The quality of information that is being fed into the system has to be clear and accurate in order to receive clear and accurate output.

The failure of business intelligence is often due to the lack of project management and financial management. If the software is not given the right information, it cannot organize, analyze or predict accurately. Human interaction with this technology is vital for its success. An effective strategy, planning and risk management are all factors that have to be dealt with proficiently by management in order for this increasingly popular technology to be effective.

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