These days I decided to take a walk to my daughter's school (something a bit unusual, but not unreasonable since the gas prices went up) for a change. I was totally enjoying the break from my little office routine when it hit me -- " my neighborhood has changed. Too many small companies had just disappeared and on their windows were signs: "For lease"
Being a small company owner myself, I know how fragile a startup could be, how very easily your marketing efforts could be lost in this noisy world. There's an ocean of companies out there, and everybody is fighting for survival.
There's 1 really clever way which I strongly recommend: Use Humor! Clever humor is always appreciated and if you are able to make your clients smile, they will always come back to you.
Before you start, ask yourself:
1. What may be the main message I wish to send about my services, products, organization? 2. Who are my customers? 3. What is my point of difference and how can I use humor?
Once you are clear on your goals, there are lots of easy, efficient methods to add humor and make you stand out:
1. Get a Cartoon Logo: The logo is the very face of your company. You'll have to be really careful (read: not cheap) when you decide on a logo style. Too many places use the exact same fonts, the exact same colors, the exact same globe and whatnot. The final result? The all look the same. So set yourself apart -- get a custom drawn cartoon logo. You will find too many benefits to mention, but I'll give you just one example: check out Eskimo Joe's in Stillwater, Oklahoma. His owner Stan Clark started with a easy Eskimo and dog cartoon logo design, created by an amateur designer. These days Eskimo Joe's is a multi-million dollar clothing organization with t-shirt sales only surpassed by the Hard Rock Cafe! Now, that's amazing!
2. Humor advertising: It goes without saying - humor, at least in advertising, sells as much as sex. Just turn on the TV and observe. Do you know that the new Apple marketing campaign (Mac vs PC) is probably the most efficient one ever? Why? Because it is funny, and people remember it. But there is much more to advertising.
Of course, there's much more that should go into building a prosperous small company. But my point is - work hard, work smart and get noticed!
Good luck!
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
Being a small company owner myself, I know how fragile a startup could be, how very easily your marketing efforts could be lost in this noisy world. There's an ocean of companies out there, and everybody is fighting for survival.
There's 1 really clever way which I strongly recommend: Use Humor! Clever humor is always appreciated and if you are able to make your clients smile, they will always come back to you.
Before you start, ask yourself:
1. What may be the main message I wish to send about my services, products, organization? 2. Who are my customers? 3. What is my point of difference and how can I use humor?
Once you are clear on your goals, there are lots of easy, efficient methods to add humor and make you stand out:
1. Get a Cartoon Logo: The logo is the very face of your company. You'll have to be really careful (read: not cheap) when you decide on a logo style. Too many places use the exact same fonts, the exact same colors, the exact same globe and whatnot. The final result? The all look the same. So set yourself apart -- get a custom drawn cartoon logo. You will find too many benefits to mention, but I'll give you just one example: check out Eskimo Joe's in Stillwater, Oklahoma. His owner Stan Clark started with a easy Eskimo and dog cartoon logo design, created by an amateur designer. These days Eskimo Joe's is a multi-million dollar clothing organization with t-shirt sales only surpassed by the Hard Rock Cafe! Now, that's amazing!
2. Humor advertising: It goes without saying - humor, at least in advertising, sells as much as sex. Just turn on the TV and observe. Do you know that the new Apple marketing campaign (Mac vs PC) is probably the most efficient one ever? Why? Because it is funny, and people remember it. But there is much more to advertising.
Of course, there's much more that should go into building a prosperous small company. But my point is - work hard, work smart and get noticed!
Good luck!
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
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