Crucial site visitors to your commercial pages include net robots that crawl the internet and catalog your content. Having proper HTML source code, plus the correct combination of text and graphic presentation, is just one secret to success. Proper code might mean higher robot ratings, and the "look" is equally crucial. Once a new prospect finds your site, you have 5 seconds to get them to stay.
As a small business site owner, you may have asked "Why don't we get any hits?". Did you know net pages can load and appear correct with improper or deprecated HTML code? A browser might ignore your mistakes, and display what it thinks you meant, and it may possibly appear excellent. Internet robots may possibly not be as forgiving.
Following is a list of 8 basic factors for great search engine placement that will need to be considered inside your layout and website promotion. For details on code issues from the worldwide authority, go to the World Wide Web Consortium to view DOCTYPE and other quality standards.
1. DOCTYPE Statement 2. Page Title 3. Correct HTML Code 4. META Description 5. META Key Words 6. Initial Paragraph with the Residence Web page 7. An Added Web page of Just LINKS 8. Backlinks (Links to your pages)
These 8 important items are either missing or poorly designed in 85% of all internet sites. Some research engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion net pages on the internet ever make it into some search engines. Even worse, you will find errors that may result in your page being blacklisted, and the search engine web crawlers may possibly never come back to see if it's corrected. This could explain why you "never get any hits".
Web sites can be simple and professional without utilizing fancy software to generate your pages. Veteran programmers hand code and many create the HTML in NotePad. Internet authors who choose to use flash, frames, or the latest software might be losing a substantial portion of new visitors (clients) simply because the visitor may possibly lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.
Finally, business visitors want details. They do not visit your home page to be entertained. Most have a need (trouble) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that's your core enterprise. Anything that distracts from a positive initial impression may violate my "5 Second Rule".
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
As a small business site owner, you may have asked "Why don't we get any hits?". Did you know net pages can load and appear correct with improper or deprecated HTML code? A browser might ignore your mistakes, and display what it thinks you meant, and it may possibly appear excellent. Internet robots may possibly not be as forgiving.
Following is a list of 8 basic factors for great search engine placement that will need to be considered inside your layout and website promotion. For details on code issues from the worldwide authority, go to the World Wide Web Consortium to view DOCTYPE and other quality standards.
1. DOCTYPE Statement 2. Page Title 3. Correct HTML Code 4. META Description 5. META Key Words 6. Initial Paragraph with the Residence Web page 7. An Added Web page of Just LINKS 8. Backlinks (Links to your pages)
These 8 important items are either missing or poorly designed in 85% of all internet sites. Some research engines may only list the other 15% in their directories. In other words, as few as 15% of the 6 billion net pages on the internet ever make it into some search engines. Even worse, you will find errors that may result in your page being blacklisted, and the search engine web crawlers may possibly never come back to see if it's corrected. This could explain why you "never get any hits".
Web sites can be simple and professional without utilizing fancy software to generate your pages. Veteran programmers hand code and many create the HTML in NotePad. Internet authors who choose to use flash, frames, or the latest software might be losing a substantial portion of new visitors (clients) simply because the visitor may possibly lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.
Finally, business visitors want details. They do not visit your home page to be entertained. Most have a need (trouble) and want a fast answer (solution), so designs should be created to minimize the use of music or video unless that's your core enterprise. Anything that distracts from a positive initial impression may violate my "5 Second Rule".
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
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