Many small companies are run from people's home computers and fall under the radar of business statistics. Whether you're working for a multi-level marketing company or selling painted bird houses the difficulty of advertising your products without a budget is overwhelming. A home-based business cannot compete with their larger counterparts. That is why in numerous cases owners are expected to tap into their personal relationships to make sales.
Like many of you I run a small home based business and have learned through trial and error what functions and what doesn't. In the beginning, many years ago, I wasted money paying for various kinds of advertisements. None of them worked well. Now my spending budget is nearly $0 and I receive thousands of visitors a year. How did I do this?
Strategy #1 Email: Instead of paying for lists and possibly getting in trouble for spamming I send businesses a really personalized email message. How do I look for these companies? I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product. The key is personalization. Write a basic sales letter which highlights your product, offers contact info and how it can impact a specific type of business.
Strategy #2 Info: Search engines and customers love informative articles. We have all heard the saying, "knowledge is power". Customers wish to learn about their company as much as possible. Posting informative content articles on your web page will help visitors keep returning for additional info and hold them there longer. Information also increases your credibility as a business to the potential customer.
Strategy #3 Ezine Articles: Like I said in technique #2 individuals love free of charge info. Those same articles I placed on my web site for my current clients can also be utilized to lure new customers. By making sure that your content articles are informative, professional and worthy you can submit those to article databases for free content. Then web sites pick up the article to post on their own site. The trick would be to have your individual contact information either embedded into the article or as a tag line on the end.
The three strategies work together to enhance the popularity of a website and decrease the amount of time you waste everyday. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers site helps to improve your understanding of your clients needs while advertising to them. The overall technique of company is to make more money and spend less time and resources doing it.
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
Like many of you I run a small home based business and have learned through trial and error what functions and what doesn't. In the beginning, many years ago, I wasted money paying for various kinds of advertisements. None of them worked well. Now my spending budget is nearly $0 and I receive thousands of visitors a year. How did I do this?
Strategy #1 Email: Instead of paying for lists and possibly getting in trouble for spamming I send businesses a really personalized email message. How do I look for these companies? I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product. The key is personalization. Write a basic sales letter which highlights your product, offers contact info and how it can impact a specific type of business.
Strategy #2 Info: Search engines and customers love informative articles. We have all heard the saying, "knowledge is power". Customers wish to learn about their company as much as possible. Posting informative content articles on your web page will help visitors keep returning for additional info and hold them there longer. Information also increases your credibility as a business to the potential customer.
Strategy #3 Ezine Articles: Like I said in technique #2 individuals love free of charge info. Those same articles I placed on my web site for my current clients can also be utilized to lure new customers. By making sure that your content articles are informative, professional and worthy you can submit those to article databases for free content. Then web sites pick up the article to post on their own site. The trick would be to have your individual contact information either embedded into the article or as a tag line on the end.
The three strategies work together to enhance the popularity of a website and decrease the amount of time you waste everyday. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers site helps to improve your understanding of your clients needs while advertising to them. The overall technique of company is to make more money and spend less time and resources doing it.
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
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