Location is one of the biggest keys to running a successful food concession company. Although 1 of the most overused clichs out there is location location location when regarding real estate, it couldn't be much more appropriate for mobile food vending as well. While product, client service, and advertising are all essential parts of running this business, location is really a key that if you don't get it correct, your company won't only fail, but will fail miserably. Without the correct location, customers won't be able to or want to stop at your company. Location is also essential because it has everything to do with your product and who will purchase your item. Finally permanent location is essential because it determines the familiarity and frequency with which your clients stop by.
First and foremost, if you do not have the proper type of area, you aren't going to be able to attract clients. For example, the corner of a highway where your potential clients are going 75 mph and not even noticing you is not a great way to bring in clients. You're looking for a place that individuals are stopped or slowed considerably. This can consist of places like stop lights as well as speed zones where drivers slow down. Also, if clients feel unsafe or do not like the appearance of your area, you won't have much luck in selling your item either.
Permanent area is also a method to help ensure repeat clients. Repeat clients are a big part of your customer base. If you are constantly in a new location, or you do not show up on time, this could be the death of the loyal customers' business. Making sure you're reliable is one of the greatest ways to get the lunch crowd in. If they know that at regular hours on normal days they can count on you to be there, they may choose to eat at your establishment rather than patronize the local chain.
The bottom line is, great location is imperative so that you can make sure you have customers that are comfortable stopping; it helps you decide what kind of food you will serve, and repeat customers will be able to rely on your consistency. Location Location Location
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First and foremost, if you do not have the proper type of area, you aren't going to be able to attract clients. For example, the corner of a highway where your potential clients are going 75 mph and not even noticing you is not a great way to bring in clients. You're looking for a place that individuals are stopped or slowed considerably. This can consist of places like stop lights as well as speed zones where drivers slow down. Also, if clients feel unsafe or do not like the appearance of your area, you won't have much luck in selling your item either.
Permanent area is also a method to help ensure repeat clients. Repeat clients are a big part of your customer base. If you are constantly in a new location, or you do not show up on time, this could be the death of the loyal customers' business. Making sure you're reliable is one of the greatest ways to get the lunch crowd in. If they know that at regular hours on normal days they can count on you to be there, they may choose to eat at your establishment rather than patronize the local chain.
The bottom line is, great location is imperative so that you can make sure you have customers that are comfortable stopping; it helps you decide what kind of food you will serve, and repeat customers will be able to rely on your consistency. Location Location Location
Get your FREE internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads!
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