One of the more common bits of knowledge in the SEO business is the high degree of importance placed on external links that point to your page. The more links directing internet users to your page, the more 'votes' or strength your page enjoys with respect to the search engines. The more 'votes', the better your page ranking on search engine results.
Link building strategies though, can take a variety of forms depending upon the business type, size and service model. Some of these strategies (such as these used successfully by SEO Consultants in Denver!) are quite effective in attracting traffic as well as prospective clients and customers. Link building typically is done through setting them on other blogs, embedding them in articles and by directly requesting link exchanges from other page operators. Many beginning SEO's though, stick to setting links to their site's main landing page only. And in doing this, many miss an important opportunity to attract traffic to useful pages and information within their website environment.
'Deep Linking' Most company web pages are a collection of several detail pages in addition to the main landing page. Companies usually post product pages or pages dedicated to sharing information about a specific product or service. Webmasters then can optimize those pages for unique keyword phrases or terms relevant to the product and not the company. The term 'Deep Linking' then refers to links set directly to these information or product pages and not to the company's main landing page.
For example, a small business providing something like motor scooters and parts might then also have an ancillary business selling things like clothing, helmets and safety gear made for those that ride motor scooters. The savvy businessperson would then build a page in support of that product line and optimize it for terms like "motor scooter safety gear" or "scooter helmets." This leaves the main page to serve terms similar to "Motor Scooters in Seattle."
Advantages of Deep Linking In an effort to increase the number of links pointing to the site, many operators keep their focus on attracting traffic to the main landing page. Deep linking one's pages though, can offer multiple additional opportunities to attract traffic and to have the search engines look at some of your pages individually. Search engines like sites with a depth of knowledge and significant page volume. So the product page meets two SEO objectives: it expands site volume, and provides opportunity for specific in-bound page optimization and link building.
Some newer enterprises have adopted the strategy of setting 'deep links' prior to engaging in a campaign to set links for their main page. By exploiting a small product niche, the company is able to attract some viewers, build some familiarity with the search engines and then go after more competitive phrases with their main pages. This seems to be the reverse of standard SEO methodology, but has been known to produce results.
Setting Anchor Text for a Deep Link Building traffic to a specific product page is no different than the standard SEO effort. Identify meaningful keywords, optimize the page for those keywords in the title and keyword strings, and then generate external link strength. Keywords for specific product pages will be significantly different from the main landing page. As all web page titles should be different anyway, this has to be done anyway. Then simply set your keywords in the keyword file and base your page headers using those keywords as well.
As you set blog links or embed links in articles you distribute, these same product keywords should appear and be linked back to that product page. A page with the title "scooter safety helmets" would be linked in the blog posts or articles using that exact same phrase. As the page then contains that phrase within the titles and text, the search engines will fully understand the content of that page.
Deep Linking to product pages when building external links either via blogging or embedding them in relevant articles is a necessary part of an effective Search Engine strategy. Most article directories allow setting a couple of links within your article, so there is usually opportunity to link to both the main page as well as one or two product pages. Don't miss the opportunity to earn a little extra link strength to other parts of the web environment you've worked o hard to develop!
Link building strategies though, can take a variety of forms depending upon the business type, size and service model. Some of these strategies (such as these used successfully by SEO Consultants in Denver!) are quite effective in attracting traffic as well as prospective clients and customers. Link building typically is done through setting them on other blogs, embedding them in articles and by directly requesting link exchanges from other page operators. Many beginning SEO's though, stick to setting links to their site's main landing page only. And in doing this, many miss an important opportunity to attract traffic to useful pages and information within their website environment.
'Deep Linking' Most company web pages are a collection of several detail pages in addition to the main landing page. Companies usually post product pages or pages dedicated to sharing information about a specific product or service. Webmasters then can optimize those pages for unique keyword phrases or terms relevant to the product and not the company. The term 'Deep Linking' then refers to links set directly to these information or product pages and not to the company's main landing page.
For example, a small business providing something like motor scooters and parts might then also have an ancillary business selling things like clothing, helmets and safety gear made for those that ride motor scooters. The savvy businessperson would then build a page in support of that product line and optimize it for terms like "motor scooter safety gear" or "scooter helmets." This leaves the main page to serve terms similar to "Motor Scooters in Seattle."
Advantages of Deep Linking In an effort to increase the number of links pointing to the site, many operators keep their focus on attracting traffic to the main landing page. Deep linking one's pages though, can offer multiple additional opportunities to attract traffic and to have the search engines look at some of your pages individually. Search engines like sites with a depth of knowledge and significant page volume. So the product page meets two SEO objectives: it expands site volume, and provides opportunity for specific in-bound page optimization and link building.
Some newer enterprises have adopted the strategy of setting 'deep links' prior to engaging in a campaign to set links for their main page. By exploiting a small product niche, the company is able to attract some viewers, build some familiarity with the search engines and then go after more competitive phrases with their main pages. This seems to be the reverse of standard SEO methodology, but has been known to produce results.
Setting Anchor Text for a Deep Link Building traffic to a specific product page is no different than the standard SEO effort. Identify meaningful keywords, optimize the page for those keywords in the title and keyword strings, and then generate external link strength. Keywords for specific product pages will be significantly different from the main landing page. As all web page titles should be different anyway, this has to be done anyway. Then simply set your keywords in the keyword file and base your page headers using those keywords as well.
As you set blog links or embed links in articles you distribute, these same product keywords should appear and be linked back to that product page. A page with the title "scooter safety helmets" would be linked in the blog posts or articles using that exact same phrase. As the page then contains that phrase within the titles and text, the search engines will fully understand the content of that page.
Deep Linking to product pages when building external links either via blogging or embedding them in relevant articles is a necessary part of an effective Search Engine strategy. Most article directories allow setting a couple of links within your article, so there is usually opportunity to link to both the main page as well as one or two product pages. Don't miss the opportunity to earn a little extra link strength to other parts of the web environment you've worked o hard to develop!
About the Author:
SEO Consultants Denver design and create individually focused strategies to assist businesses increase revenue and improve sales. For more information, please pay a visit to our home page or review the Denver SEO Consultants Blog. Start earning more income today!
