So you have got an idea for an article which includes some nice info and a fresh viewpoint. An article like this could get you attention from the big names in your industry. The problem is, without good search engine optimization, that article may just sink to the depths of the Web to lurch in obscurity. How do you get your great matter viewed by thousands upon thousands of internet users? Here are some tips:
* Go Easy On Keywords: This might sound counter intuitive, but it follows the logic of search engines. If you stuff lots of key words into your content, you run the danger of search engines thinking your matter is just spam. Use your key phrases naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines such as Google are just in business because they provide users with relevant results, and their ways of search have evolved to figure out how to catalog good, helpful content, so why go against it?
* Keep On Topic: If your content could make a logical leap from dinosaurs to robots, then that's good for one page. If not, separate disparate subjects onto different pages. By focusing on a particular subject and a handful of key words each page page on your web site, you up the chances of that particular page ranking on search engines. Bear in mind: search engines catalog each page independently, not your web-site as a whole. Make use of this to your advantage to draw in visitors looking for very specific content.
* Use Images: The Internet is a visual medium, and individuals respond well to pictures which complement your content. Make sure that the images are not too big (to prevent long load times for viewers utilising slower Web connections), and ensure to utilise the ALT tags of the image. These tags are part of your website's code which describes your pictures. The viewer does not see them, but search engines do, so this can help to drive extra visitors.
* Check Your Spelling: There are a segment of search engine optimizers who believe that deliberately making use of misspelled words will aid you rank in searches where the user misspells the search term. This doesn't make sense. When you key in a misspelling in Google and other search engines, they print above the results "Did you mean...?" The number of people that will continue to browse search results from a misspelled search versus those who would either search again with the right spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.
* Go Easy On Keywords: This might sound counter intuitive, but it follows the logic of search engines. If you stuff lots of key words into your content, you run the danger of search engines thinking your matter is just spam. Use your key phrases naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines such as Google are just in business because they provide users with relevant results, and their ways of search have evolved to figure out how to catalog good, helpful content, so why go against it?
* Keep On Topic: If your content could make a logical leap from dinosaurs to robots, then that's good for one page. If not, separate disparate subjects onto different pages. By focusing on a particular subject and a handful of key words each page page on your web site, you up the chances of that particular page ranking on search engines. Bear in mind: search engines catalog each page independently, not your web-site as a whole. Make use of this to your advantage to draw in visitors looking for very specific content.
* Use Images: The Internet is a visual medium, and individuals respond well to pictures which complement your content. Make sure that the images are not too big (to prevent long load times for viewers utilising slower Web connections), and ensure to utilise the ALT tags of the image. These tags are part of your website's code which describes your pictures. The viewer does not see them, but search engines do, so this can help to drive extra visitors.
* Check Your Spelling: There are a segment of search engine optimizers who believe that deliberately making use of misspelled words will aid you rank in searches where the user misspells the search term. This doesn't make sense. When you key in a misspelling in Google and other search engines, they print above the results "Did you mean...?" The number of people that will continue to browse search results from a misspelled search versus those who would either search again with the right spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.
About the Author:
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