By Jack Wagon

Some people question if gold shall sustain its worth in the year 2010 as it had been able to do so over the past year, as compared to other commodities. They doubt and question if it shall outshine others with the same intensity and keeping present facts under account, it seems that it shall continue to do so.

Pure gold has a bright yellow shinning colour, , eye-catching look and seems very beautiful. It is the symbol of wealth and has a great deal of value throughout the history. Gold is one of the coinage metals . Gold is very useful because of its good resistance to oxidative decay and its admirable quality as a conductor of electricity. People who possess gold accumulate it in the form of coins or bars to put up with inflation or other economic disruption. The coins of gold which are used for investment might not possess good wear and tear properties. There is variation in the gold which is worn out. Jewellery of many attractive designs, colors and different shapes is manufactured which attracts women a lot.

Factors such as instability of the dollar lead to increase gold prices, and that trend has not died down yet. The inherent monetary value of gold drives its price. There is every chance that investment remains great this year, when it comes to the yellow metal industry. Also, people turn to gold as a good alternative to paper money. There are genuine fears about the European economy and the stability of the dollar. Investing in gold seems like the best thing to do to fight economic meltdowns.

The high percentage of gold investors has further elucidated the significance and worth of gold. The value of silver also rose due to the amplification of gold itself and that oil has lost its investors on a high percentage because currently, people do not perceive it as a safe haven.

The trends show clearly that old rush is yet to continue. There could be a short term downside in gold investments, but in the long run, the price of this metal is bound to rise. Hence, 2010 seems to be a lucrative time for gold investors. Investment demand will strengthen for gold this year.

Many experts even predict that gold will outshine oil in the year 2010. GFMS believes that gold will cost more than $1200 per ounce by the second quarter of 2010. Trusting that, investments in gold will take a hike pretty soon.

Investors are extremely upset over the changed world scenario, the socio-economic and political situation. War and terrorism, rising levels of tension at home and abroad are all trouble indicators. These are all the indicators of rising inflation, recession and deflation. So, investors are now turning to solid investment options such as investment in gold.

Thus, the answer to the question whether gold shall retain its shine in 2010 or not is clear from the facts . . Also, investors like estate agents who had no interest in gold have also started nvesting in gold because it provides them and their family with a future secure policy. Conclusively, gold has always sustained its position of being a secure haven and a worthwhile investment. Therefore, it shall not lose its value in 2010 as stated by the World Gold Council that plays a significant role in the future gold predictions by keeping into account the current circumstances.

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