By Marcia Gold

Building customer confidence when buying crystal awards and custom trophies can be made easier by using live chat technology. No actual "chatting"'; i.e. the exchange of the spoken word occurs. Rather, live chat between a customer and seller is done using the same principle as instant messaging. The outcome is the same, however-customer confidence increases when live chat technology is utilized during the process of buying crystal awards and custom trophies.

As any seller of crystal awards and custom trophies will tell you, making sure the information that will be engraved on each piece is the most important aspect of the transaction. One mistake can result in an entire order being rejected.

The purchaser no longer has to depend on the literal spoken word, which can be easily misunderstood in so many ways. These can include, but certainly not be limited to, the purchaser having a unique style of speaking, whether it be an ethnic or regional accent or dialect, a problem with the speaking voice (hoarseness, unintended volume-or lack thereof,) or any other reason that words may be misunderstood.

Handwriting carries its own disadvantages. Unless a person is an exceptional printer, the possibilities for error are almost endless. Letters can be misread, or spacing problems can make one word look like two, or vice verse. Further, if the handwritten page is sent via fax or even through the regular mail, there is the possibility that smudging and even complete obliteration of some words or letters can occur.

If an error is detected, the seller can take the correction process one step further by asking the buyer to re-send the information. In this way, it can be determined if the error was made during the engraving process or if it could have possibly been an error on the buyer's part that was discovered and subsequently corrected. Either way, the error can be fixed before the order of crystal awards and custom trophies is packed for shipment, deliver, or pick-up.

Using live chat not only allows the seller and initial buyer to communicate almost instantly, but the seller can also utilize live chat for advertisement and promotion purposes. If a seller sees that a particular e-mail address he is already in possession of has live chat capabilities, he can send out an introductory message about his business. This can increase his client base. Once those new customers see how meticulous the seller is in making sure that crystal awards and custom trophies orders are correct in every way, they will feel the same boost of customer confidence as previous customers have. As their confidence grows, they will introduce more people to the seller, allowing for more sales of crystal awards and custom trophies.

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