One of the many facets of Retail Marketing is offering discounts of various types. In order to stay in business, every company wants to have customer loyalty. One of the many ways to achieve this, is to make use of Loyalty cards which will provide your customers with an incentive to continue to be your customer. These loyalty cards are known by several different names, depending on where the customer happens to reside.
The Canadians might call them points cards, or rewards cards, while people in the United Kingdom speak of them as loyalty cards. People who live in the United States have called them discount cards, rewards cards, advantage cards and even club cards.
These cards usually have a barcode, or magnetic strip, which is scanned. Some of them are chip cards which contain micro chips that transmit the required data. Most of these come with a smaller size that are intended to fit on a keyring, making it even easier for the person to use the card and receive their discount as a loyal customer.
These loyalty programs can be set up by the company with different types of discounting. For instance, the card might offer a 10% discount after the customer has spent a specified amount of money. This helps the company establish whether the customer is there for the discount, or will actually be a returning client.
Bookstores could customize a loyalty program requiring a minimum amount of books to be discounted before granting the actual discount. This type of offer could be very appealing to book lovers who might like having this type of thank you from the business. Other possibilities might include having a two for one deal where additional savings can be applied.
Major airlines can benefit greatly from using these type of cards for the frequent flyer discounts. The more a person travels with that airline the more miles they store up and the better the discount on their next flight, perhaps even a free flight. For business people this can add up to a large savings and make their trip less stressful,
Motel and lodging companies can also offer these discount programs, by giving special rates and discounts for rooms and other accommodations to continue to be loyal to that company. Another place where the public is always in need of being able to save money is at the gasoline stations. A loyalty program could be setup to provide a discount after so much volume of gasoline.
When considering different types of discounts, the Loyalty One offers both business and consumer a means of increasing revenue. These reward programs can be constructed to offer whatever means of discounting a business might want to implement. These cards can help establish customer branding and good will, as well as their continued support though Retail Marketing.
The Canadians might call them points cards, or rewards cards, while people in the United Kingdom speak of them as loyalty cards. People who live in the United States have called them discount cards, rewards cards, advantage cards and even club cards.
These cards usually have a barcode, or magnetic strip, which is scanned. Some of them are chip cards which contain micro chips that transmit the required data. Most of these come with a smaller size that are intended to fit on a keyring, making it even easier for the person to use the card and receive their discount as a loyal customer.
These loyalty programs can be set up by the company with different types of discounting. For instance, the card might offer a 10% discount after the customer has spent a specified amount of money. This helps the company establish whether the customer is there for the discount, or will actually be a returning client.
Bookstores could customize a loyalty program requiring a minimum amount of books to be discounted before granting the actual discount. This type of offer could be very appealing to book lovers who might like having this type of thank you from the business. Other possibilities might include having a two for one deal where additional savings can be applied.
Major airlines can benefit greatly from using these type of cards for the frequent flyer discounts. The more a person travels with that airline the more miles they store up and the better the discount on their next flight, perhaps even a free flight. For business people this can add up to a large savings and make their trip less stressful,
Motel and lodging companies can also offer these discount programs, by giving special rates and discounts for rooms and other accommodations to continue to be loyal to that company. Another place where the public is always in need of being able to save money is at the gasoline stations. A loyalty program could be setup to provide a discount after so much volume of gasoline.
When considering different types of discounts, the Loyalty One offers both business and consumer a means of increasing revenue. These reward programs can be constructed to offer whatever means of discounting a business might want to implement. These cards can help establish customer branding and good will, as well as their continued support though Retail Marketing.
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Creating Reward program since 1981, we'll design a loyalty strategy to meet your goals, surpass your customers' expectations, and inspire long-term loyalty and growth.
