Companies of all kinds and sizes make use of brochures as an important marketing option. They function like windows for the customers, through which they gain knowledge about a company's offerings, its history, and other information establishing its credentials in the market. Shoddy work on a brochure can do a lot of damage to the reputation of the company and therefore it is very important to take considerable degree of care and attention while developing it. Read on to discover some valuable advice both on brochure design and brochure printing.
The brochure should be developed to look professional, eye-catching and informative at the same time. It should use text and images in the correct combination, while the colours should also be used aesthetically. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must appear neat and attractive, without sacrificing the simplicity and structure.
While developing the brochure, issues related to brochure printing should also be thought about in detail. It is generally a good idea to take a test print out to see how the final brochure would look like before you send it for bulk printing.
The design should be developed keeping in mind the brochure printing budget. Gray scale printing is cheaper than color, therefore if you are on a shoe-string budget you may wish to opt for the former. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for sleek prints. A compact brochure which needs printing on either side of the paper will need an adequately thick paper for printing.
Since brochure printing is done in large volume, always ask for rebates from the printer. However, to maintain the good name of the organization, and to project a positive image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
The brochure should be developed to look professional, eye-catching and informative at the same time. It should use text and images in the correct combination, while the colours should also be used aesthetically. Text, borders, and graphics are vital components of brochure design and they should support each other well. The brochure must appear neat and attractive, without sacrificing the simplicity and structure.
While developing the brochure, issues related to brochure printing should also be thought about in detail. It is generally a good idea to take a test print out to see how the final brochure would look like before you send it for bulk printing.
The design should be developed keeping in mind the brochure printing budget. Gray scale printing is cheaper than color, therefore if you are on a shoe-string budget you may wish to opt for the former. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for sleek prints. A compact brochure which needs printing on either side of the paper will need an adequately thick paper for printing.
Since brochure printing is done in large volume, always ask for rebates from the printer. However, to maintain the good name of the organization, and to project a positive image to potential customers, quality must always be top on the priority list, even if it slightly raises the costs.
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