By Sally May Cruthers

Cleaning up the Scam Accusations

While it may have seemed weird even 15 years ago that someday you'd have an online self that would be seen by more people than your real-world self, today it appears to be true. Between social networking sites, blogs, Twitter feeds, and personal and professional Web sites, there can be a lot of you out there. And that can be a great thing for a business. But it can also make you vulnerable to attack. Not just criticism, but downright libelous statements that can damage your online reputation.

Surely you've noticed that there are some seriously unhinged people lurking in the comments sections of most sites. Where these people are in the real world is questionable, and most likely you'd avoid them if you could. Online, however, it's harder to insulate yourself. And so you may find yourself the victim of attack by some sociopath who doesn't like your site's content or intention or maybe just the color of your background. Whatever the reason, you can find your business in serious trouble.

Reputation Repair is the Answer

One day everything is running smoothly, and the next you've got terrible things written about you appearing at the top of the search results. And it might seem like there's just nothing you can do. But of course there is. It's the Internet, after all.

Look to the reputation repair services. These companies know how to scrub that tarnished reputation using the magical cleaning formula SEO -- search engine optimization. The reputation repair service generates positive content, which through a process of clever linking pushes the bad stuff down, past the top pages of search results, and leaving only good stuff in its place.

Two Prong Approach to Scam Allegations

The services go a step further by working with reputation specialists, companies like Rexxfield, which help you repel the person who's chosen to attack you. These specialists can help identify the person and advise you if you choose to take legal action. Between the reputation repair service and their specialist friends, you can get rid of the libel and the origin of those defamatory statements all at once.

And that's the story of taking back control of your online reputation. But a reputation repair service can help you climb to the top of the search results if you're just getting started. All that positive content can push your name up to the top of the heap, where any smart online self wants to be sitting.

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