By Steve Gordon

It is true that since the arrival of computers, letters are not really in use these days as tools for business marketing as they were in the olden days. Despite all this, the letterhead that has been properly designed is still an important part of branding and promoting of the image of the company.

It comes as a surprise to many to learn that the letterhead which has been put in the back shelf for the moment could still turn out to be a very important factor in the promotion of business brand name and products.

The term branding is used to refer to the way the company logo, colors and motto have been displayed in order to carry the image of the company to the rest of the world. This basically serves to imprint it in the minds of the customers such that whenever the brand is seen, people may automatically think of the company and its products.

The business letterhead that has a beautiful branding will help to quietly reinforce your company image in the minds of the customers and anyone else who looks at the correspondence.

It is easy to find some word processing programs which will give you a way of making some basic business letterheads which will look fine on any document you print.

In case you need a more elaborate type of letterhead, you will find it convenient to hire the services of a professional graphic designer who would print a heap of them on order. What will happen next is for you to check that the paper has been inserted properly into the printer before use; and that is simple.

The business letterhead should not be too large because you do not want to crowd the page of the document and overwhelm the customer. Your logo should remain at the top of the page and since it is small enough, the company name, address, contact details should follow it and be displayed boldly for it to be seen easily.

Apart from this, it is also good to list your company website together with the letterhead design and this is most appropriately centered at the lower part of the page below the content.

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