By Larry Smith

Pushing Scam Complaints Down the Search Results

Whether you own a business or are just a citizen of the Internet age, your online image is now something that you have to take care of with the same care you apply to your own home. There are people out there who can cause serious damage to your online reputation, people who may not even have a legitimate complaint against you. Some people get on the Internet to hurt others -- and that's what you need to watch out for.

Surely you've heard of Internet trolls -- people who go around looking for fights online. Some of these people are bored, but some are legitimately unhinged. These people may be truly disturbed, sociopaths who just want to ruin someone. And if you happen to fall into their sights, you'll find your online self in a world of hurt.

How Reputation Repair Works

Because anyone can say anything out there, and that libel can find its way to the top of search engines, where it'll haunt you and ruin an online reputation. If you have a business, this can destroy it. The Internet being a kind of wild west, it's hard to bring a criminal case against these kinds of people. So you'll have to be creative if you want to fight back. And believe me -- you want to fight back.

There are companies out there called reputation repair services. These companies know the rules of search engine optimization and can erase the libel from the tops of those search engines. They generate positive content and using the power of links, they force the bad stuff down, out of the first few pages of search results. Suddenly, you've got a new lease on your online life.

A Couple Approaches

These services often work with other specialists in fighting the defamation, such as forensic investigators which will investigate the people attacking you and help you build a case should it come to that. Between that and the reputation repair services you have a kind of two-pronged approach -- making the negative content disappear while making the attackers disappear too.

It's good to start thinking about your place in the Google search hierarchy now, because even if you're a new business these kinds of services can help you reach the top of the search results -- the best kind of billboard there is in this electric age. And once you get to the top, you'll also know how to defend yourself should it come to that.

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