Your future customers are already asking the question "who do I want to do business with?" A blog about you and your products and services is the perfect way to answer those questions. Is a blog a part of your marketing strategy?
Customers are searching for solutions in a very different way than they did even a few years ago. They go to Google. They ask their Social Media communities for advice. You need to be visible and approachable there.
When they search will they find you? Is the online information about you clear enough and strong enough to keep you top of mind as they continue on their path to a purchase decision? Will it keep you top of mind?
The reason that I keep encouraging you to have a blog is because right now people are looking for what you provide, your expertise, and, perhaps, your proximity in the community.
A blog allows your future customers to know, like and trust you - the foundational elements to their decision to ultimately do business with you. The best way to stay top of mind with them is to provide interesting, fun and helpful information that brings your brand to life.
Your blog lets you illustrate what you do, how you do it, and who you serve. Your blog allows you to control the content. Thank of all the questions you answer in the course of a day. Why not write and share these experiences online as well?
Making it easy for future customers to get to know you better and increase their understanding of how you can help them is reason enough to begin blogging, however, in addition, with each new article you post, you increase your SEO visibility and search rankings.
Now that your posts are written and published on your blog, drive your community to the posts through Twitter, Facebook, and LinkedIn. Let your customers, prospects, staff, and alliance partners know that you are active on these platforms by including your social media contact information in your email signature. Take it a step further and create buttons on your website homepage to make it easier for people to follow you.
You can't afford to be invisible online. Maximizing your online presence is a crucial part of you business marketing strategy and should be part of you daily business development regimen.
Customers are searching for solutions in a very different way than they did even a few years ago. They go to Google. They ask their Social Media communities for advice. You need to be visible and approachable there.
When they search will they find you? Is the online information about you clear enough and strong enough to keep you top of mind as they continue on their path to a purchase decision? Will it keep you top of mind?
The reason that I keep encouraging you to have a blog is because right now people are looking for what you provide, your expertise, and, perhaps, your proximity in the community.
A blog allows your future customers to know, like and trust you - the foundational elements to their decision to ultimately do business with you. The best way to stay top of mind with them is to provide interesting, fun and helpful information that brings your brand to life.
Your blog lets you illustrate what you do, how you do it, and who you serve. Your blog allows you to control the content. Thank of all the questions you answer in the course of a day. Why not write and share these experiences online as well?
Making it easy for future customers to get to know you better and increase their understanding of how you can help them is reason enough to begin blogging, however, in addition, with each new article you post, you increase your SEO visibility and search rankings.
Now that your posts are written and published on your blog, drive your community to the posts through Twitter, Facebook, and LinkedIn. Let your customers, prospects, staff, and alliance partners know that you are active on these platforms by including your social media contact information in your email signature. Take it a step further and create buttons on your website homepage to make it easier for people to follow you.
You can't afford to be invisible online. Maximizing your online presence is a crucial part of you business marketing strategy and should be part of you daily business development regimen.
About the Author:
Want to find out more about strategic online marketing, then visit Dawn Westerberg's site on how to choose the best marketing strategy for your needs.
