The aim of experiential marketing is to connect with the consumer on many different levels. This strategy will not only appeal to their immediate visual or auditory reaction to your campaign, but also to their senses and logic. This means that it focuses on the full consumer response rather than on the actual product response.
In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.
It is important that as a marketer you attempt to put yourself in the consumer's position. Try to feel what they feel when they view your campaign. Consider what would be going through their minds and what their initial reaction to the media will be.
You have to aim to induce as many emotional feelings as possible when you use the different media options available to you. The first thing is to have media that will attract people visually. It also then has to make the customer think about how they can live with your product.
Make them feel that they need to have the item to make their lives complete. You have to make sure to attract their attention. That attraction has to be held long enough for them to reach the emotional level that will make them want the item. The campaign should endeavor to make the consumer relive these feelings whenever they view the marketing campaign.
Bear in mind that the purpose of this type of experiential marketing is to encompass the consumer entirely. The emotions that your campaign stirs should make them feel that they will be purchasing a package which will become part of their life. This will ensure that they continue using your product.
In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.
It is important that as a marketer you attempt to put yourself in the consumer's position. Try to feel what they feel when they view your campaign. Consider what would be going through their minds and what their initial reaction to the media will be.
You have to aim to induce as many emotional feelings as possible when you use the different media options available to you. The first thing is to have media that will attract people visually. It also then has to make the customer think about how they can live with your product.
Make them feel that they need to have the item to make their lives complete. You have to make sure to attract their attention. That attraction has to be held long enough for them to reach the emotional level that will make them want the item. The campaign should endeavor to make the consumer relive these feelings whenever they view the marketing campaign.
Bear in mind that the purpose of this type of experiential marketing is to encompass the consumer entirely. The emotions that your campaign stirs should make them feel that they will be purchasing a package which will become part of their life. This will ensure that they continue using your product.
About the Author:
If you need seo consultancy Leeds talk to Mark Hall , who will get you seen in the rankings and have your website working for you in no time with great seo consultancy Leeds there is no reason not to call
