A business with no customers is a doomed enterprise. It can be kind of hard to retain your customers and keep them coming back. But the initial process of getting them isn't usually that tough.
Peter Drucker, the great management guru, stated that the function of a business is to keep and get customers, not to maximize profit. So if you spend a lot of time and effort getting a bunch of new customers but find that none of them return, your business is probably ailing.
Acquiring new customers can be extremely expensive; acquisition costs are known to be one of the most expensive components of a business. But you can make some of that money back by retaining customers, which does not take as much money. There are several ways to keep a stable client base and reduce your long-term costs.
1. Respect your customers and treat them well. Customers know when you see them as ATM machines and they don't like it. Listen to what they have to say and address their concerns.
Doing this is the first step to providing flawless customer service. It gains the trust of your customers and makes them feel comfortable enough to even recommend you to their friends.
The free marketing you will receive from happy and satisfied customers will drive more and more clients your way.
2. Let your services or products speak for themselves. Doing what you do well is probably the best way to make sure customers always want to come back for more.
3. Do surveys whenever you can. Surveying your client base is a good way to find out what they like about your company and what they don't. It gives you a chance to improve upon your services and find out what you're doing right.
Peter Drucker, the great management guru, stated that the function of a business is to keep and get customers, not to maximize profit. So if you spend a lot of time and effort getting a bunch of new customers but find that none of them return, your business is probably ailing.
Acquiring new customers can be extremely expensive; acquisition costs are known to be one of the most expensive components of a business. But you can make some of that money back by retaining customers, which does not take as much money. There are several ways to keep a stable client base and reduce your long-term costs.
1. Respect your customers and treat them well. Customers know when you see them as ATM machines and they don't like it. Listen to what they have to say and address their concerns.
Doing this is the first step to providing flawless customer service. It gains the trust of your customers and makes them feel comfortable enough to even recommend you to their friends.
The free marketing you will receive from happy and satisfied customers will drive more and more clients your way.
2. Let your services or products speak for themselves. Doing what you do well is probably the best way to make sure customers always want to come back for more.
3. Do surveys whenever you can. Surveying your client base is a good way to find out what they like about your company and what they don't. It gives you a chance to improve upon your services and find out what you're doing right.
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